While other children grew up collecting baseball cards and stickers, I grew up collecting coupons. At the library we would sort through a virtual box of money, extracting coveted name brands and the promise of free food if we timed our purchases right. Long before I studied rhetoric as a graduate student, I was a practitioner of the ancient rhetorical concept Kairos. To employ kairos in a speech, you must be aware of the mood of your audience, the context of the situation, and any atmospheric influences. Timing is more than simply showing up and reading from an index card at an appropriate place. The same goes for shopping. In this way, frugality is a difficult concept to apply for those who like to make a grocery list and enter and exit the store as quickly as possible.
Yesterday, I spent nearly two hours scouring their aisles of Meijer and contemplating my choices. It was a moment when the discount stars were aligned in my Meijer world, total purchase mPerks and credit card discounts that could be combined, plus Mother’s Day specials. On a different day, I would not have splurged on the higher end hanging baskets. However, when all the discounts and sales combined, I felt justified in my purchase.
This lengthy foray into the world of bargain shopping would not have been possible before my winter semester of teaching ended. In work intensive times, the variable of convenience reins, which is part of the problem with American life. When we are wrapped up in the hectic life of work, children, and activities, we become less mindful at the stores. We grab our grocery carts and rush around the stores, our minds engaged on what else we have on our agenda. A few weeks later we are presented with a credit card bill for $2,000 and wonder how it is possible that we spent so much money over the course of a month.
Being raised pinching pennies, I am mindful of every dollar I spent. I can recall every item that I spent too much money on by rushing my purchase, as I have constantly rehashed it (which isn’t really healthy either, but that is a reflection for another time). Because of this, I have never had issues with my credit card, paid off my student loans six months after graduation for both of my degrees, and have a healthy savings.
This success has bled into other areas of my life as well, a phenomenon that is well explained by the Marshmallow Test. In the Marshmallow Test, Walter Mischel led a study where children were given a marshmallow. They were told if they did not eat the marshmallow before the researchers returned that they would get an additional marshmallow. One third did not eat the initial marshmallow, practicing the willpower skill of delaying gratification. This ability to delay gratification was a predictor of future success. Frugality is essentially going through the marshmallow test every time you go to the grocery store. You have a choice, you can either get an item that is not on sale and end up with less groceries for your budget, or you can wait until an item is on sale, so that you can buy more food for the same amount of money.
I write this to remember these lessons and how they shaped me, as since I have had children, I have begun to prioritize convenience over saving money. This is not always wrong, as some weeks, you need what you need when you need it. It is being mindful of when you are making a necessary purchase and when you are making one just because you are in a hurry and your willpower is depleted. It is also about creating financial literacy for my children and teaching them the value of waiting.