As I convalesce after a total hip replacement, I am a prime target for the convenience market. Because of my grocery shopping limitations, I decided to finally try a couple meal delivery services. Falling for the introductory deal pitches, I tried both Hello Fresh and Blue Apron. Quickly, though, Hello Fresh became more of a hassle than a convenience, as my promo code didn’t properly process and then I had to contact them for a refund. They promised a refund and gave me a credit, which subsequently led to another online chat session with customer support. Because I am off work at the moment, I was able to monitor and follow up on my account charges. If I was my normal working mom self, a huge demographic for these services, I may have not had the time or emotionally energy at the end of the day to communicate with customer service, which would have resulted in eating the extra costs along with my meal.
It is not easy to see on either site/app how the promotional deal will shake out and what your weekly cost will be. There is a reason for this. Convenience is not cheap. Even with my “discount,” my second week of Hello Fresh would have been over ten dollars per serving. And this is for the “basic” offerings. More premium meals are offered at a higher cost.
Because of the costs, I quickly went down to one meal service. I dropped Hello Fresh first, as Blue Apron had the better meals and selections. At least better selections that did not come with additional charges. My Blue Apron meals were ones I would have not have likely made on my own: crispy curry chicken with mustard seed sautéed zucchini, cauliflower stromboli drizzled in hot honey, and a Beyond Burger topped with poblano peppers, Monterey cheese, and guacamole.
They were great meals to learn about cooking and new flavors. My 10-year-old son helped me make the crispy curry chicken, which was a fun family activity. Because of this, financially I could justify this as a fun occasional indulgence.
While I enjoyed putting together and eating these new dishes, I could not help but be horrified at all the packaging required to bring these meals to my door. My Beyond
Burger meal ingredients were separated into seven packages, not counting the shipping box it came in. When I considered the travel fuel, ice packs, and packaging, ordering these meals stood out as my most wasteful environmental action for the week.
While studies point out that these meals reduce food waste, this was not the case for me. Some parts of the dishes I could not finish or eat, such as the pickled radishes. Also, it will only reduce food waste if this is an issue in your household. Ordering a meal kit could solve this, but so could better meal planning.
Overall, meal kits can be great resource for the busy and homebound. They are a fun way to try new foods and expand one’s cooking repertoire. However, be aware that promotional pricing only lasts so long and may not be as cheap as you are led to believe. In addition, if possible, I would advise individuals to look for local kit providers to reduce the environmental impact of these services. Because of the convenience costs, now that I am now four weeks post-op and able to push a cart, I’ll be returning to Pinterest and the grocery aisles to put together my meals.